Wednesday, November 24, 2010

Home Fat Burning Workouts - Holiday Launch

Big news on a new TT Holiday Fat Loss sale.

What started as a small targeted holiday promo has turned into one of the biggest TT promotions of the year.

Here are the details.

(I will send your affiliate link a few days before the sale starts.)

Promo Dates: Tuesday, December 6th - Thursday, Dec 8th

Product Positioning - Short, Burst Holiday Fat Burning Workouts

The product is perfectly positioned for the holidays when our readers don't have time to go to the gym or do long workouts. It is also a nice and simple low-price point compared to the higher offers they have received in other recent promotions.

Your readers will receive:
- TT 31 Intervals Workout (giving them 31 short interval workouts)
- TT Bodyweight Cardio 3 (NO-equipment bodyweight workouts)
- TT Bodyweight Cardio 1000 (a 1000 rep bodyweight challenge workout)
- 30 Days free in the TT Member's area

PLUS
- TT MRT Workouts
- TT 15-Minute MRT Workouts

Price Point
- The Holiday Fat Loss bundle sells for $19.95.

NOTE: The product is a recurring sales product, meaning that if they happily remain in the membership then you will receive 75% commission on the $19.95 membership until they cancel. The first rebill is 30 days after the initial sale. It will be like running a TT promo every month! Our average affiliate-referred member stays for over 4 months.

BOTTOM LINE:

Very simple...provide your readers with much-needed fast workout solutions for a busy time of the year at a low-price point.

This will give you a high-volume of sales, and with the recurring membership offer, you have the potential to make a LOT of sales with only a few emails.

As I said, it's simple, and will be completely different than the past 3-5 promos that your list has seen. They will be tired of 6 emails (3 pre-launch and 3 launch), and will respond to good content with a sales message at the end.

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Your friend,

Craig Ballantyne, CSCS, MS
Author, Turbulence Training