Wednesday, November 24, 2010

Sales Email #2: Top 10 Reasons Why

The top 10 "reasons why" email always works well for me. Readers enjoy it because it is entertaining, and it addresses their objections about the program. Definitely entertaining. I know it will work well for you.

Make sure to send this on the last day of the promo.


Title: Top 10 Reasons Why You Need At-Home Fat Burning Workouts

Today is your LAST opportunity to take advantage of the 75% off Turbulence Training "Holiday Fat Loss Workouts" sale...and here are my Top 10 reasons why you'd be extremely wise to get on board before the offer expires TONIGHT...

1. I know you can lose belly fat at home over the holidays, no matter how busy you are. That's why Craig Ballantyne created the PERFECT SYSTEM of no-equipment bodyweight workouts and powerful fat burning interval training to help you stay lean over the holidays. Men's Health magazine has endorsed Craig's workouts for over 10 years now, and now it's time for you to experience the powerful fat burning results from Turbulence Training.

2. There's an old saying, "You can't out-train a bad diet." However, some research subjects claim that intervals CAN help you lose fat even if you're diet is filled with holiday treats. Let's face it, we all know that we are going to eat too much and too many treats this month, so we may as well use the proven workout system that will help us avoid belly fat - and research has shown us that interval training is the best system to do that. (PLUS, we can use bodyweight exercises in circuit format to burn fat without equipment in place of intervals.)

3. Today is the very last day that you'll have a chance to save over 75% on this complete at-home fat burning workout system here:

=> INSERT AFFILIATE LINK <=== Sale expires at midnight, EST.

When you combine Workout B from the "TT Bodyweight Cardio" program together with interval training, your all-day calorie burning levels will skyrocket! 4. Just think of all the time you'll save by being able to do your workouts at home all month, instead of battling holiday traffic to and from the gym. Plus, you'll probably get so hooked on these short, burst workouts that you'll keep using them at home during the January gym rush. Why bother with the crowds when you can get more results in less time at home? 5. There is still time to work on achieving your 2010 New Year's Resolutions...before you set new ones for 2011. It doesn't matter if you've struggled for the last 11 months, with the at-home fat burning system, you can still lose pounds and inches over the holidays...even though you'll only be exercising for just 3 short workouts each week. 6. In the holiday spirit, we're giving you BIG-TIME extra gifts. So not only will you get the 31 Intervals Workouts AND the TT Bodyweight Cardio program to help you burn fat at home, but you'll also get the NEW "Turbulence Training Bodyweight Cardio 1000" workout challenge to keep you totally addicted to short, burst workouts over the holidays. It won't matter how many treats you have at the office party when you are using this simple, fun, and effective at-home fat burning system to melt off the pounds. 7. I know these workouts will help you. I know that you can succeed. Don't let anyone bring you down in your goal to lose fat over the holidays! Hang around positive people on the TT Member's Forum (another bonus you'll receive with your At-Home Fat Burning System)! And use the motivation, inspiration, and positivity from other Turbulence Training Success Stories to support you on your fat loss journey. => INSERT AFFILIATE LINK <=== Sale expires at midnight, EST. 8. Most fat loss programs are either too easy or too complex and impossible to do at home. But Craig Ballantyne has been creating these types of workouts for over 10 years for Men's Health and for his thousands of online clients. He's helped men AND women lose over 33 pounds in just 12 weeks. And now it is YOUR turn to lose fat in the comfort of your own home. As world-famous fitness expert Joel Marion says, "Craig Ballantyne is the absolute best at what he does, and there's a reason why he's regularly featured in magazines like Men's Health and Oxygen for Women -- his stuff works." 9. I wish I knew all of Craig's bodyweight and interval training secrets back in the day. I would have gotten results even faster! But listen, if you're skeptical, I just ask you to try one of the workouts in the Bodyweight Cardio program. I guarantee that one will shock you with how effective it is at boosting your calorie burning. And if you don't agree... 10. You have my full money-back guarantee that you will love the Turbulence Training At-Home Fat Burning Workouts or you can simply request a refund. It's that easy. => INSERT AFFILIATE LINK <=== Sale expires at midnight, EST You'll discover that the Turbulence Training Intervals and Bodyweight Cardio Circuits are the best workouts you can do at home to burn fat in just a small amount of time. I guarantee it. Just say NO to cardio, YOUR NAME INSERT AFFILIATE LINK PS - The 75% off sale ends TONIGHT at midnight, EST. This is your last chance to save 75% on the Turbulence Training At-Home Fat Loss Workouts: => INSERT YOUR AFFILIATE LINK

Be confident in the changes you are making and you will succeed.

For the motivation, inspiration, exercise demonstrations, and the workouts you need, get the TT At-Home Fat Burning Workouts today.

Content Email #2: Top 10 At-Home Fat Burning Workouts

Here is a short, content email that you can send to your list. It will pull well because it is brief and includes a strong call to action at the end. For optimal results, I recommend adding in a brief introduction - written by you - that introduces the subject to your readers in a way that only you are capable of doing with your personality.


Title: Top 10 At-Home Fat Burning Workouts

With holiday parties, shopping, and work deadlines filling your schedule this month, you need short, burst workouts to help you stick to your fat burning schedule.

Fortunately, you can get an amazing workout in at home to stay in shape over the holidays...even if you only have 15 minutes to exercise a few days per week.

That's the great news about short, burst workouts...a little bit of effort now has been proven by scientists to be just as effective - and even better - for fat loss and fitness results.

Here are just a few at-home workout ideas to get you started:

1. Use the first superset of your favorite Turbulence Training workout and do as many rounds as possible in 10 minutes. Why? Because the first superset always contains the most effective exercises.

2. "30 seconds on, 30 seconds off" doing kettlebell swings

3. Burpees

4. Kettlebell Exercises Paired With TRX Exercises (although this involves owning a LOT of equipment and having a lot of space)

5. TT Bodyweight Cardio Workouts (that don't require any equipment at all)

6. Intervals supersetted with ab exercises like planks or side planks (which are made harder by the high breathing rate)

7. Bodyweight Challenges - Like the Bodyweight Cardio 1000 (Challenge type workouts get you hooked on exercise and prevent you from skipping workouts)

8. DB-BW Fusion Workouts - Pair a dumbbell exercise and bodyweight exercise together in a superset and go back and forth as many times as possible in 10 minutes.

9. Hybrid Triset Workouts - 3 exercises performed in a tri-set, using one dumbbell exercise, one bodyweight exercise, and one kettlebell or stability ball exercise. Requires just a little equipment, but work great!

10. Adrenaline Circuits - Combining bodyweight exercises and short, burst adrenaline style interval training methods. (Adrenaline intervals are covered in the 31 Interval Workouts manual.)

To learn more about interval training, bodyweight circuits, and how to lose fat over the holidays with this combination, please read this special report here:


But hurry, this special article is only available until Thursday.


Sales Email #1: 3 Problems with Fat Burning Workouts

This article contains content and promotes the program harder than the content email. For optimal results, I recommend adding in a brief introduction - written by you - that introduces the subject to your readers in a way that only you are capable of doing with your personality.


Here's a guest article from fat loss expert, Craig Ballantyne:

Title: 3 Problems with Fat Burning Workouts

While interval training is better than cardio, "generic" interval training is not as good as *they* make it out to be.


By *they*, I mean the brand new trainers and generic fitness magazines who don't really know what they are talking about.

In fact, the advice they'll give you can cause a LOT of problems with your interval training -- including the BIG 3 I'm about to share with you...

After all, you're probably already doing some form of interval training, but what kind of RESULTS are you getting?

Are you truly enjoying your workouts?

And when is the last time you did an interval training workout where you thought 'wow, that was really fun'?"

Trust me, you CAN have fun, fast, proven, and powerful interval training workouts. I'll show you how in a second, but first...

The 3 Problems With Interval Training

1) Intervals can stop working if you do the same workout over & over

Yes, you MUST switch up your interval training every 4-6 weeks.

If you continue to do the same interval workout, you're results will slow down.

So if you're doing intervals and you're stuck at a fat loss plateau, then it is time for a new interval workout.

2) Intervals can be dangerous if you don't know what you are doing

Jumping into an advanced interval program on the treadmill or with kettlebells is a bad idea. That's why you need to start safely.

However, most people don't realize that even beginners can do interval training if they get a professionally designed program.

Fortunately, there are beginner interval workouts in the new 31 Interval Training Workouts manual and holiday home fat burning workout package.

3) You don't know what else to do for intervals

Okay, great, now you know that you need to do a different interval program every 4 weeks, but what are you to do?

Well, the great news is that there are dozens and dozens of ways to do intervals. You can do the 30-60 method, Adrenaline intervals, Tabatas, and even aerobic intervals (perfect for runners who want fat loss).

(PLUS, you're about to discover the power of bodyweight cardio circuit training. A strange name, for sure, but a powerful way to burn fat at home WITHOUT equipment.)

There is absolutely no reason you should ever be bored of interval training or wondering what type of intervals you should do next.

BUT WAIT...One more problem: You don't have any fancy equipment

Most people think you need a treadmill or bike to do interval workouts, but that can't be further from the truth.

In the 31 Interval Training Workouts manual, you'll discover how to do intervals with kettlebells, hill sprints, and even bodyweight exercises (including a NEW bodyweight cardio 5x5 circuit).

In fact, I've spent the entire spring of 2010 in my Turbulence Training lab creating the Ultimate Interval Training Guide, featuring over 31 different interval workouts and replacements...

...including NO-equipment bodyweight cardio circuits, kettlebell intervals and "ladders", hill sprint workouts, and much, much more.

And then I followed that up with more time in the lab to create the "TT Bodyweight Cardio" program, without using any equipment!

I then combined those two programs along with an extra special workout for you to create the COMPLETE Holiday Fat Burning Workout package.


(But hurry, this offer is only available until Thursday.)

With these workouts you'll have the exact prescription for fast fat loss from intervals. No more of that generic "get on the treadmill and then go fast and then go slow" advice you get from uneducated members at the gym or at work.

This is the real deal.

You'll soon be boosting your metabolism with proven, powerful interval training workouts from one of the first trainers to introduce fat loss intervals to the world.

I've been using and preaching intervals and bodyweight exercises for over 13 years now, and having trained thousand of clients - in person and online - I know exactly what works.

Fixing intervals to help you lose fat fast,

Craig Ballantyne, CSCS, MS
Men's Health Contributer


PS - Get all of those new interval workouts here before they are gone on Thursday at midnight.

To discover the research-proven workouts that DO work for holiday fat loss while often not requiring any equipment at all, please read my article on "home fat loss training" here:


Content Email #1: 3 Home Workout Mistakes

Here is a short, content email that you can send to your list. It will pull well because it is brief and includes a strong call to action at the end. For optimal results, I recommend adding in a brief introduction - written by you - that introduces the subject to your readers in a way that only you are capable of doing with your personality.


Title: 3 Home Workout Mistakes

When it comes to burning fat over the holidays, many people make 3 big mistakes with their workouts:

Mistake #1) Too much cardio

Cardio is always the first form of exercise that people try when they want to lose belly fat. But the problems are that cardio workouts take TOO LONG and cardio is also ineffective for fat loss. Research shows their is a much better way to burn belly fat.

Mistake #2) Too many machines

Most people think you need a big, fancy gym full of expensive equipment if you want to burn fat. But that's not true at all. Instead, you can workout in the comfort of your own home - even with just your own bodyweight - and still have a powerful fat burning workout in just minutes.

Mistake #3) The workout are too long (so the workout gets skipped)

Because of the long cardio and the desire to use expensive machines, most people end up driving 15 minutes to the gym to do a 60-90 minute cardio workout that results in very little fat loss - if any. But while this schedule is "fine" in January when there is nothing else to do, it just doesn't work over the busy holidays.

To discover the research-proven workouts that DO work for holiday fat loss while often not requiring any equipment at all, please read the article here from fat burning expert, Craig Ballantyne:


As you'll discover, the key to proven holiday fat burning are proven bodyweight and interval training workouts.

But even when it comes to interval training, there are still 3 more common mistakes.

1) Most people work too hard during the recovery period.

It's called a "recovery" period for a reason! So don't worry about "keeping your heart rate up". Interval training is NOT cardio. It is a totally different method of training. So give up the cardio mindset and get to love your recovery.

2) As a result of working too hard in the recovery portion, most people don't work hard enough during the work period.

However, it is that hard, intense work that causes the body to change. So make sure you are doing QUALITY training.

3) Most people never changing their interval training workouts.

You should be using a variety of work-to-rest interval durations AND a variety of training methods. Also, be sure to keep track of your results so you discover what works best for you.

Interval training and even bodyweight circuit training are the keys to burning holiday belly fat at home - especially when you don't have much time to workout (like over the busy holidays). And you need to do it right.

And that's why I've teamed up with fat burning expert and Men's Health magazine contributor, Craig Ballantyne, to bring you the COMPLETE Holiday Fat Burning System featuring over 31 interval training workouts, 3 powerful NO-equipment bodyweight circuit workouts, and an extra SPECIAL bonus workout just for my readers.

To learn more about interval training, bodyweight circuits, and how to lose fat over the holidays with this combination, please read this special report here:


But hurry, this special article is only available until Thursday.


Home Fat Burning Workouts - Holiday Launch

Big news on a new TT Holiday Fat Loss sale.

What started as a small targeted holiday promo has turned into one of the biggest TT promotions of the year.

Here are the details.

(I will send your affiliate link a few days before the sale starts.)

Promo Dates: Tuesday, December 6th - Thursday, Dec 8th

Product Positioning - Short, Burst Holiday Fat Burning Workouts

The product is perfectly positioned for the holidays when our readers don't have time to go to the gym or do long workouts. It is also a nice and simple low-price point compared to the higher offers they have received in other recent promotions.

Your readers will receive:
- TT 31 Intervals Workout (giving them 31 short interval workouts)
- TT Bodyweight Cardio 3 (NO-equipment bodyweight workouts)
- TT Bodyweight Cardio 1000 (a 1000 rep bodyweight challenge workout)
- 30 Days free in the TT Member's area

- TT MRT Workouts
- TT 15-Minute MRT Workouts

Price Point
- The Holiday Fat Loss bundle sells for $19.95.

NOTE: The product is a recurring sales product, meaning that if they happily remain in the membership then you will receive 75% commission on the $19.95 membership until they cancel. The first rebill is 30 days after the initial sale. It will be like running a TT promo every month! Our average affiliate-referred member stays for over 4 months.


Very simple...provide your readers with much-needed fast workout solutions for a busy time of the year at a low-price point.

This will give you a high-volume of sales, and with the recurring membership offer, you have the potential to make a LOT of sales with only a few emails.

As I said, it's simple, and will be completely different than the past 3-5 promos that your list has seen. They will be tired of 6 emails (3 pre-launch and 3 launch), and will respond to good content with a sales message at the end.


Your friend,

Craig Ballantyne, CSCS, MS
Author, Turbulence Training